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The UK Gambling Industry, led by the Betting and Gaming Council (BGC), The Bingo Association (BA) and the British Amusement Catering Trade Association (bacta), has today announced that Safer Gambling Week 2020 will happen from 19th u2013 25th November. The annual campaign builds on the success of Responsible Gambling Week, which started in 2017 u2013 the first project to unite all sectors of the gambling industry u2013 and marks the successful growth and development of the on-going awareness and education campaign, participants and supporters of which now extend far beyond the gambling sector.
n n n nThe leading trade associations combine every sector of the UK gaming industry through their subscription, that work with the wide and varied range of other supporting organisations (manufacturing, service, charities), all with the typical objective of raising awareness of much safer betting behaviours and motivating personnel, clients and the wider public to discuss what it means to bet more safely.
n n n nLet u2019s Talk About Safer Gambling will stay the strapline of Safer Gambling Week 2020: the tone set by this message has been well gotten by all advocates and has also been found, through research, to strike the right chord with the large and varied series of audiences that the project looks for to reach. In coming together with one voice, the project, through an ever increasing number and variety of supporters, is able extend its reach, year on year, and develop on and include to the work that happens throughout the year on safer gambling, education, awareness and support.
n n n nOperators promote accountable gaming 365 days of the year, however Safer Gambling Week produces the chance for all businesses and organisations to begin a conversation about more secure gaming not only with their clients, but likewise with their staff and in turn their loved ones.
n n n nMichael Dugher, President, Betting and Gaming Council, stated: u201cAs the brand-new body representing the betting and gaming market, the BGC is committed to driving up requirements and promoting safer gambling.
n n n n u201cSafer Gambling Week is a fantastic initiative which the BGC are proud to play a leading role in. This awareness project is now in its fourth year and it has achieved a considerable boost in engagement at all levels on the tools and support offered to clients.
n n n n u201cWe achieved over 25 million impressions on social networks in 2019, setting a new criteria for the campaign, which demonstrates the breadth and reach of the project.
n n n n u201cOur members are determined to raise requirements and as part of this year u2019s campaign can indicate substantial changes that we have actually presented, consisting of new cooling-off durations on gaming devices, significantly increased funding for research study, education and treatment; a u2018whistle to whistle u2019 restriction on marketing throughout sport; new ID and age-verification checks and a ban on wagering with charge card.
n n n n u201cAnd during the covid-19 outbreak, we have actually published a 10-pledge action plan to promote much safer betting, while our members also voluntarily consented to eliminate TV and radio gaming marketing, replacing their slots with safer betting messages or donating them to charity.
n n n n u201cAs services emerge from lockdown, I u2019m anticipating this year u2019s Safer Gambling Week being a remarkable success. u201d
n n n nMiles Baron, Chief Executive, The Bingo Association, stated:
n n n n u201cSafer Gambling Week is a vital part of the bingo industry u2019s commitment to social duty and offers a useful focal point for highlighting activity and support that is readily available throughout the year. As businesses with locations, the sector recognises the crucial chance we need to promote safer gambling messages and engage straight with customers. u201d
n n n nJohn White, Chief Executive, bacta, stated,
n n n n u201cSafer Gambling Week allows bacta members to highlight their year-long dedication to much safer gambling, the safer gambling tools readily available to clients and the quality of the personnel that engage with our consumers daily. u201d
n n n nSafer Gambling Week 2020 artworks for advertising and messaging products, consisting of posters, web banners, social media security, contact cards and leaflets, are available, totally free of charge, for all individuals. The materials utilize a series of 6 key messages to engage with audiences, with each item providing details of totally free and personal contact points for additional information and suggestions, and of social networks platforms. The crucial messages:
n n n n- Ask yourself u2026 have you continued previous your costs limitation?- Just a heads up u2026 it u2019s great to set yourself limitations- Just a direct u2026 it u2019s easy to misplace time when betting- Play clever u2026 understand when to stop- Remember u2026 friends and household are more vital than betting- Remember u2026 gambling is not a way to generate income n n n nExisting registered campaign fans have actually currently gotten confirmation of the dates for this year u2019s occasion and will receive more updates from Week organisers as information and products appear.
n n n nOrganisations inquiring on Safer Gambling Week 2020 (SGWeek20), or how to become a registered supporter, ought to visit the Safer Gambling Week website (www.safergamblingweek.org) or the Safer Gambling UK website (www.safergamblinguk.org).