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Play Alberta, the province's only regulated online gambling establishment and sportsbook, has signed two NHL gamers as official ambassadors. Calgary Flames goaltender Dustin Wolf and Edmonton Oilers forward Leon Draisaitl have actually joined as partners.

- Play Alberta partnered with NHL stars Leon Draisaitl and Dustin Wolf to promote responsible gaming.

- The contract will include the gamers in academic products and fan engagement events.

- The partnership constructs on existing deals Play Alberta holds with the Oilers and Flames companies.

This marks the very first time the platform has employed active expert athletes from Alberta's 2 NHL franchises. The deal will concentrate on promoting responsible gaming and neighborhood engagement efforts throughout the province.

Under the arrangement, both athletes will assist support accountable gaming programs, consisting of Play Alberta's cooperation with GameSense. The gamers will appear in academic projects emphasizing social responsibility and self-exclusion alternatives.

Alberta Gaming, Liquor and Cannabis (AGLC) vice president of gaming Dan Keene said the initiative intends to enhance connections in between Alberta's sports culture and responsible video gaming practices.

Play Alberta will likewise have special fan meet-and-greets with Wolf and Draisaitl during the 2025-26 NHL season. The platform, which exceeded 434,000 player accounts and tape-recorded $275 million in net sales throughout the 2024-25 financial year, sees the arrangement as a way to grow both the visibility of the brand name and the awareness of player safety.

Play Alberta broadens sports partnerships with CFL's Edmonton Elks

Play Alberta's engagement with professional sports continues to grow beyond hockey. In May, the operator exposed a multi-year handle the Canadian Football League's Edmonton Elks, making Play Alberta the group's main sportsbook partner.

The collaboration aims to increase fan engagement through interactive promotions, giveaway prizes, and fan activities. Under the contract, Commonwealth Stadium was also relabelled Play Alberta Field on all home days.

The alliance with the Elks is part of Play Alberta's accountable play strategy, aligning with AGLC's GameSense education tools and Self-Exclusion efforts.

Players can access their online accounts to set adjustable limits on deposits, losses, and wagering activity, promoting much safer play and higher transparency.

Alberta prepares for iGaming launch

Even as Play Alberta is the exclusive authorized service provider of online betting across the province, modifications loom. Dale Nally, minister accountable for video gaming policy and author of the Act, suggested at the Canadian Gaming Summit that Alberta's managed iGaming market might open in early 2026.

Nally's upgrade modifies an earlier target of October 2025 but lines up with operator expectations. The framework will allow personal video gaming companies to look for licenses under an Ontario-style design. The brand-new Alberta iGaming Corporation will be the market's regulator and conduct-and-manage body.

Consultations with land-based casinos and First Nations communities are ongoing, with the province emphasizing partnership on crucial problems such as tax rates, marketing requirements, and accountable gaming protocols. A provincewide self-exclusion system covering both online and land-based gambling has currently been written into legislation.