Add Desmond Buys Betdaq Back
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<br>Entain PLC, the owner of powerhouse UK wagering brands, including Ladbrokes and Coral, has now ditched its wagering exchange Betdaq, which it sold back to Dermot Desmond last week.<br>
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<br>A brief history of Betdaq<br>
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<br>In 2000, Irish entrepreneur Dermot Desmond established the Global Betting Exchange (GBE) with a vision to develop a platform where punters might bet against each other. From GBE, the sports wagering exchange Betdaq was launched in 2001.<br>
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<br>A few sponsorship offers, consisting of one with Celtic FC and another with Kempton Park Racecourse, saw Betdaq securely develop itself as the second-largest online wagering exchange behind Betfair by 2013, albeit with only a 7% market share. Still, this sufficed to lure wagering huge Ladbrokes to purchase the Global Betting Exchange and its properties for EUR30m from [Desmond](http://mazinga.co.kr/bbs/board.php?bo_table=free&wr_id=2119) in the exact same year.<br>
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<br>Despite being backed by Ladbrokes, Betdaq has actually never ever got on par with Flutter Entertainment's Betfair. It's tinkered with numerous promos, such as providing 0% commission, but a lot of have actually just resulted in a momentary bump up in users, with nothing continual. Added to that, Betfair and [Paddy Power](http://8.210.64.19830000/rosalindprathe) formed a bulk merger, which included hefty marketing power to help keep [Betfair](https://natgeophoto.com/ines0965825912) at the head of the pack.<br>
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<br>What is a wagering exchange?<br>
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<br>Betting exchanges were indicated to change the betting industry, and while they need to a degree, we can't say they've fallen the big bookmakers, like some thought they might. In a nutshell, a betting exchange is a peer-to-peer betting platform. Punters bet versus each other rather of betting versus a bookmaker.<br>
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<br>This style of wagering has benefits and drawbacks. The main benefits are that the prices are normally much better on an exchange since there is no bookmaker's margin to consider; also, winning gamblers don't have their accounts restricted - something that is understood to happen if you're too successful versus a [bookmaker](http://knowledge.thinkingstorm.com/UserProfile/tabid/57/userId/3113788/Default.aspx).<br>
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<br>The disadvantage of exchanges is that they only thrive if sufficient users are offering liquidity to the markets. Additionally, they can be a little overwhelming for [newcomers](http://153.34.250.908800/margaritomuram) who do not understand how backing and laying bets work.<br>
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<br>What's Desmond's Plan?<br>
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<br>For the time being, we can just speculate why [Desmond](https://gramshort.com/liamdunckl) has picked to turn the clock back and get Betdaq again. Our is that he's sensed an opportunity opening up in the market that he can benefit from. The cost paid for Betdaq is undisclosed, so we can't state if the price was just too great to decline or not.<br>
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<br>What we do understand is that Betfair has actually dealt with increased criticism over its [commission rates](https://git.wisder.net/sharronkidman0) for both moderate wagerers and expert traders, such as Caen Berry. Essentially, Betfair is creaming off as much as possible from bettors who succeed occasionally, along with taking from its huge gamers who have earned hundreds of thousands over the years. On top of this, there are now constraints regarding how much under 25s can win.<br>
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<br>Whatever the reason, Desmond is handling a major challenge if he wants Betdaq to seriously competing Betfair. The bright side for punters is that it keeps competition healthy. Nobody wants a Betfair monopoly where they can continue to call all the shots. Because of that, we want Dermot and Betdaq all the very best.<br>
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